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vitfil [10]
3 years ago
9

What are six steps in developing your brand's marketing message?

Business
1 answer:
Sveta_85 [38]3 years ago
4 0

Here are Six essential steps for developing consistent brand messages.

1.      Get your facts straight – Do your homework.  Make sure that the messages are accurate, grounded in data.

2.      Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time.  For example who wouldn’t want to be green right now?  Don’t just say you are green, if you chose to say it make sure it is accurate.

3.      Create clear compelling rationale for the messaging strategy.  When possible support the rationale with insights or other data.

4.      Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.

5.      Test it.  Show the copy or concept to unbiased target audience members.  Are there subtle nuances you didn’t anticipate?  It’s easy for marketers to assume the audience

6.      Solicit feedback from touch points within the organization.  For example customer service centers, front line staff etc.  Use the feedback to improve future communications.

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While asia represents an important source of u.s. imports, few export opportunities exist for u.s. firms to sell goods and servi
Stells [14]
The correct answer is false. It is because it is not true that there are only few exports that exist for U.S. firms to sell goods and their services to asian consumers as they are likely to expand their goods and services all throughout by which few exports doesn't seem to be true.
5 0
3 years ago
Read 2 more answers
Bay City Company’s fixed budget performance report for July follows. The $440,000 budgeted total expenses include $300,000 var
vredina [299]

Answer:

Bay City Company

Flexible Budget Performance Report:

                                         Flexible Budget    Actual Results    Variances

Sales (in units)                            4,900                4,900

Sales (in dollars)                  $392,000          $431,200        $39,200 F

Total expenses:

Variable expenses                245,000           276,000           31,200 U

Fixed expenses                     140,000            130,000            10,000 F

Total expenses                     385,000           406,000            21,200 U

Income from operations        $7,000           $25,200          $18,200 U

Explanation:

a) Data and Calculations:

Variable expenses = $300,000

Fixed expenses =      $140,000

Budgeted total expenses = $440,000

Actual expenses:

Fixed expenses = $130,000

                                         Fixed Budget    Actual Results    Variances

Sales (in units)                            6,000                4,900

Sales (in dollars)                  $480,000          $431,200        $48,800 U

Total expenses                     440,000           406,000           34,000 F

Income from operations      $40,000           $25,200         $14,800 U

Flexing the budgets:

Sales revenue = $392,000 ($480,000/6,000 * 4,900)

Variable expenses = $245,000 ($300,000/6,000 * $4,900)

Actual variable expenses = $276,000 ($406,000 - $130,000)

6 0
2 years ago
our individuals form a business and create a contract to divide the profits equally among the four. Gary invests $11,000, Neil i
Sedbober [7]

Answer:

$800

Explanation:

The computation is shown below:

First we have to determine the total amount invested that is shown below:

= $11,000 + $4,000 + $5,000 + $8,000

= $28,000

And, the profit is $5,600

So, the percentage is

= $5,600 ÷ $28,000

= 0.2

Now the Gary share is

= $11,000 × 0.2

= $2,200

And, each share in profit

= $5,600 ÷ 4

= $1,400

Now the final amount is

= $2,200 - $1,400

= $800

6 0
3 years ago
Coursework beyond that of a bachelor's degree is known as interdisciplinary.<br><br> True<br> False
Marysya12 [62]

Answer:

false

Explanation:

6 0
3 years ago
Beech Soda, Inc. uses a perpetual inventory system. The company's beginning inventory of a particular product and its purchases
bagirrra123 [75]

Answer:

the cost of goods sold to be recorded at January 14 is: $230 .

Explanation:

LIFO (Last in First out) method, assumes that the last goods purchased are the <em>first ones</em> to be issued to the final customer.

This means that valuation of inventory will begin using the value of the <em>earliest</em> goods purchased.

The Cost of goods sold is calculated as follows :

Cost of goods sold : 9 units × $14 = $126

                                  13 units × $8 = $104

                                  Total              = $230

8 0
3 years ago
Read 2 more answers
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