Answer:
<em>e. concept testing.</em>
Explanation:
Concept testing is the method of determining the likely reaction of the consumer to a product idea prior to advertising.
The purpose of concept testing is to verify that a product idea is superior over competitive solutions to help consumers get a job done through a work-to-be-done lens.
We need to know what measures consumers use to assess the successful implementation of the work-to-be-done to make this decision.
The concept testing procedures succeed because such consumer measures are developed around them.Using this approach is the only idea test method and is an important step in our cycle of development, Outcome-Driven Development (ODI).
Answer:
C. 20.00 percent
Explanation:
The computation of the accounting rate of return is shown below:
The formula to compute the accounting rate of return is shown below:
= Annual net income ÷ initial investment
where,
Annual net income is
= Net cash flows - depreciation expense
= $12,000 - $6,000
= $6,000
And, the initial investment is $30,000
So, the accounting rate of return on initial investment is
= $6,000 ÷ $30,000
= 20%
The depreciation expense is
= $30,000 ÷ 5 years
= $6,000
