Question

businesses, especially e-businesses, often collect data about their customers, the individuals and organizations with which they do business. Is customer information an asset which should be reported in the financial statements

Answer 1

Explanation:

No, customer data and information collected by companies, especially e-business, are not an asset that should be reported in the financial statements, they are valuable for companies, especially digital ones, for greater understanding and definition of their target audience, through standards, tastes, personal characteristics, preferences, etc., in order to form a customer base for possible marketing communications, in addition to forming essential information for companies to develop better targeted and attractive marketing campaigns for their audience, the which benefits in the company's sales and market positioning.