Answer:
MARKET SEGMENTATION, TARGET MARKETING
Explanation:
In marketing defining the customer that a product will serve is a very important step in making a profitable venture. If a product is promoted to a wrong customer, chances are they will not buy.
Two methods of determining who a product will serve are market segmentation and target marketing.
Market segmentation is the process by which a set of customers are divided into groups on the basis of some shared characteristics. For example education, income level, and demography.
Target marketing is a subset of the total market for a good or service. It is a group of people that have been identified and targeted for promotional efforts.
1. A company's core capability is defined as the strategic advantages or the principal strengths of that company, including the combination of technical skills and pooled knowledge which allow the company to be competitive in the market place. The core capacities of a company allow it to do better in the market place than its competitors.
2.The core capabilities of Google, Walmart and Amazon include: excellent work culture, buying power, supply chain management, excellent use of information technology to support business, logistical superiority and international growth.
3. There are new market to which these companies could creatively apply their core capabilities. For example, Amazon can start offering assistance to researchers to write their scientific journals and to help them market it. Walmart can carve out a new market for itself by allowing customers to leave a list of what is needed every month. Walmart will then be supplying these to the people on a regular monthly basis. Google can expand its business to remote countries of the world, where internet access is not known yet by facilitating such in those areas. Google can also offer to help people search for what they need for payment.
Answer: B. because it is important for a business to be trusted by investors, customer and the public if it is to succeed
Explanation: Ethics is defined as the set of moral principles and standards or judging whether something is right or wrong and as such, it is quite vital for managers of corporations, firms and businesses to act in an ethical manner. This is because it is important for a business to be trusted by investors, customer and the public if it is to succeed in both the short and long term.
Answer:
Overall Inflation
Explanation:
In order to compare prices of any good at two different years, you should always adjust for overall inflation. Inflation is the overall increase in value of goods over a period, which means that a unit of currency buys less goods at the current year than it did at the previous year.
