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Viktor [21]
3 years ago
13

Mel’s Diner is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegeta

rian dishes (menu items that no other restaurant in the area offers). Mel’s Diner is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.
Business
1 answer:
Katyanochek1 [597]3 years ago
8 0

Answer:

The answer is: Mel´s Diner is engaging in a Niche Marketing Strategy

Explanation:

A niche marketing strategy takes place when you concentrate all your marketing efforts on an specific and well defined segment of the population.  

Mel´s Diner is differentiating themselves form all the other restaurants in their area by offering vegan and vegetarian dishes.

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Simora [160]

6.29% is the rate of growth

<u>Explanation:</u>

<u>The following formula is used </u>

Price = D1 / ke -g

39.86 = 1.2 multiply with (1 + g) / 0.095 - g

3.7867 – 39.86 g = 1.2 + 1.2 g

2.5867 = 41.06 g

Now, we have to calculate the value of g  

g = 2.5867 divide 41.06

= 0.0629  

= 6.29 %

Where:

G = growth, ke = market rate of return, D1 = dividend ( annual), P = price of the share of company

7 0
3 years ago
Amount Number of units sold 11,000 Selling price per unit $ 16 Variable selling expense per unit $ 1 Variable administrative exp
german

Traditional income statement : Net operating income $47,000

Contribution income statement : Net operating income  $25,000

1.

Traditional Income Statement

Sales  (11,000 x $16)                       $176,000

Cost of goods sold

(9,000 + 87,000 - 25,000)            ($71,000)

Gross Margin                                  105,000

Selling and administrative expenses:  

Selling expense

(11,000 x 1) + 22,000                      $33,000

Administrative expense

(11,000 x 1) + 14,000                       $25000

Net operating income                  $47,000

2.

Contribution format income statement

Sales                                                $176,000

Variable expenses:  

Cost of goods sold        71,000  

Selling expense              11,000  

Administrative expense  11,000      ($93,000)

Contribution Margin                         $83,000

Fixed expenses:  

Selling expense                33,000  

Administrative expense   25,000     (58,000)

Net operating income                     $25,000

Learn more about preparation of income statement here : brainly.com/question/24498019

3 0
3 years ago
In the promotion element of the marketing mix, there are four main areas. Personal selling is direct spoken communication betwee
MAVERICK [17]

Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.

Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.

7 0
3 years ago
Read 2 more answers
The market supply curve Question 16 options: is found by vertically adding the individual supply curves. represents the sum of t
Juli2301 [7.4K]

The market supply curve represents the sum of the quantities supplied by all the sellers at each price of the good.

<h3>What is the market supply curve?</h3>

The market supply curve is the sum of the individual supply curves of firms. The individual supply curves are added horizontally. The supply curve sloped upward. This shows that there is a positive relationship between price and quantity supplied.

To learn more about supply curves, please check: brainly.com/question/26073189

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8 0
2 years ago
What happens to the demand for
Ket [755]

Answer:

Demand decreases

Explanation:

Substitute goods are products that can be used in place of each other. Goods are described as substitutes if a customer can use them interchangeably and get equal or almost the same satisfaction. Tea and coffee will be substitutes if a customer can consume either of them and be happy.

If the price of a substitute good declines, customers will prefer consuming it instead of the other product. The other product's demand will decrease due to a change in customer preferences as a result of a lower price.

7 0
3 years ago
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