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Novosadov [1.4K]
4 years ago
7

Morton salt company designs a single marketing mix and directs it at the entire market. the company is using the ____ approach.

a concentrated b target market c undifferentiated d differentiated e market segmentation
Business
2 answers:
BaLLatris [955]4 years ago
7 0

Morton salt company which  designs a single marketing mix and directs it at the entire market is using the undifferentiated approach. Correct answer: C Undifferentiated is also referred to as mass marketing because it treats all buyers, or potential buyers, as a homogeneous group. This means that undifferentiated marketing attempts to reach all potential buyers using one marketing strategy.

Zina [86]4 years ago
4 0
The company would be using a single approach I think.Sorry I'm only 11
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