Question

Morton salt company designs a single marketing mix and directs it at the entire market. the company is using the ____ approach. a concentrated b target market c undifferentiated d differentiated e market segmentation

Answer 1

Morton salt company which  designs a single marketing mix and directs it at the entire market is using the undifferentiated approach. Correct answer: C Undifferentiated is also referred to as mass marketing because it treats all buyers, or potential buyers, as a homogeneous group. This means that undifferentiated marketing attempts to reach all potential buyers using one marketing strategy.

Answer 2

The company would be using a single approach I think.Sorry I'm only 11