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____ [38]
3 years ago
7

Why do Marketers segment a market?

Business
1 answer:
adell [148]3 years ago
8 0

Answer:

see below

Explanation:

Market segmentation is the practice of sub-dividing the target market into smaller groups. Market segmentation creates customer groups based on demographics, needs, priorities, and other common traits. Marketers use segmentation to understand the needs of target clients better.

Segmentation increases marketers' efficiency in resource utilization. It allows companies to learn about their customers and design tailor-made campaigns for a particular group. Targeting segments in marketing raises the possibility of more sales.

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An important marketing metric used to evaluate how well firms perform on the five service quality dimensions is the __________,
Pavlova-9 [17]

Answer:

<u>Zone of tolerance</u>

Explanation:

Zone of tolerance with respect to a service refers to, the acceptable range to a customer, that lies between the perceived desired level of service expected and the minimum level of service acceptable.

The service which the customer anticipates or expects to be delivered by a firm is referred to as predicted service.

Customer expectations do not depict a single level of expectation, rather they follows a range of expectations. This range is represented as zone of tolerance.

If the service received lies in the zone of tolerance, the customer would be satisfied. If it is higher than the desired level, the customer would consider it exceptional.

In case the service received falls below the minimum level of acceptance, the customer would be disappointed and feel deceived or tricked.

4 0
3 years ago
Ken, a transaction broker, worked with both the buyer and seller in the sale of a home. The sale went well and it closed on time
vovangra [49]
Ken, the agent, violated the law of agency  
In this particular instance, when Ken told the the buyer that the seller would take a lower price than what was on the listing in order to close the sale faster and then told the buyer exactly which price they should offer, Ken, who is the agent, has now violated the law of agency
6 0
3 years ago
The group of retired executives that work with small businesses as advisors on a wide range of issues is called the:
VLD [36.1K]

Answer:

Service Corps of Retired Executives (SCORE

Explanation:

The SCORE is a non profit organization. Their members are retired executives who are engaged with the provision of free consultation and counseling services and also giving advices to entrepreneurs and small business owners.

This organization has offices in most parts of the united states and their services can be rendered in person or online. Their counseling services are in all areas and the client bears no charges.

7 0
2 years ago
What is the amount of interest earned after two years on a $100 deposit paying 4 percent simple interest annually?
klasskru [66]

Answer:

$8

Explanation:

The yearly amount of interest earned on a $100 deposit at 4 percent rate is:

Ai=$100*0.04\\Ai=\$4

Since simple interest investments yield a constant interest each year, the amount earned after two years is:

I=2*\$4\\I=\$8

The total amount earned is $8.

7 0
3 years ago
In the equation of exchange, M x V = P x Q, the P represents ___________________.
Bogdan [553]

Answer:

P in the equation represents Price level

Explanation:

The equation above is referred to as the equation of exchange.

M = money supply, V= velocity of money, P= price level and Q= real output (real GDP)

P × Q gives the nominal GDP while M×V is the effective money supply.

The total value of goods and services available in the economy (represented by the nominal GDP) is equals to the total amount of money available to purchase them (the effective money supply.

The velocity of money is the rate at which money been is used or spent for transaction purposes in the economy. It is assumed to be constant.

For example, If there exist only a $1000 note in the economy, this amount just needs to be spent once to purchase a total nominal GDP of $1000. However, if there exist just one $500 note, then it means the $500 will need to be spent 2 times to purchase the total value of goods worth $1000. The 2 is the velocity of money

This equation is also used to explain the concept of the quantity theory of money.

The theory states that if an economy is operating at the full employment level, an increase in money supply will not impact the real GDP rather it will drive up the price level up. This idea forms the basis of the position of some economists that money supply drives inflation

The assumptions of the theory are as follows:

The velocity of money is constant

The the economy is at the full employment output. This implies that the economy is using all of its productive resources efficiently

3 0
3 years ago
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