Answer:1. The higher before tax real gain is for Steve for $2000 i.e (32,000- 30,000) while Stephanie makes $1800(6% of $30,000)
2. The higher after tax real gain is for Stephanie losing 35% of her income
which reduce her income to $1170 while Steve loss 50% of his income which reduce to $1000.
Explanation
The inflation rate is not considered in the calculation because it's constant for both parties.
Answer:
an engraving service for pen owners who may wish to will their pens to loved one.
Bic is a large publicly traded company with significant financial resources.
Explanation:
Mont Blanc uses differentiation strategy to address to consumer social and emotional needs. The best strategy will be to provide pen with name or a special message engraved in the pen according to the consumer needs. This will focus on consumer social needs and pen owners will love to will their pens to their loved ones.
Bic is large publicly traded company which has significant financial resources available to it. Bic will not wish to compete with Mont Blanc as it will require financial resources to capture its target market. Bic pens are cheaper and consumers are attracted to it because of its low price and ease in availability.
Answer:
Burberry is pursuing an umbrella strategy
Explanation:
Companies can choose three different kinds of strategies based on their strategy to offer a standard or customized product to customers with different needs
.
An umbrella branding strategy, is a marketing practice that involves many related products under a single brand name.
With the new items at an entry level, Burberry´s pricing strategy is such that it does not compromise on the quality but it does offer products at different price levels to target a variety of customers.
