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3 years ago

A marketing channel is defined as a group of individuals and organizations that

Business

1 answer:

lisabon 2012 [21]3 years ago

3 0

Correct/complete Question:

A marketing channel is defined as a group of individuals and organizations that

a. consumes about one-half of every dollar spent on products in the United States.

b. directs the flow of products from producers to customers.

c. links producers to other marketing intermediaries.

d. manages transportation and warehousing functions.

e. takes title to products and resells them.

Answer:

B, directs the flow of products from producers to customers.

Explanation:

A marketing channel refers to the persons and activities that are involved in the movement or transfer of goods from the manufacturer to the consumer within the supply chain.

It can also be said to a network of distributing good and services

I hope this helps.

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