There are actually three terms: Ethos, pathos and logos. Each use different methods to capture the attention of your reader and persuade them into doing something by using emotional support or raw facts, depending on what method is used.
In "Flowers for Algernon" by Daniel Keyes, the protagonist Charlie Gordon is a special needs man who agrees to undergo an experiment that is meant to increase his intelligence. The narrative is composed of Charlie's progress reports, which at first reflects his low intelligence through limited vocabulary and incorrect writing. The author's language changes according to Charlie's mental progression; his grammar and spelling improve significantly, and his vocabulary increases.
It looks like its around the time of segregation between blacks and whites. But i may be wrong.
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Content is the material/matter/medium contained within the work that's available for audience. Context is the positioning of the content, storyline or purpose that provides value to the audience.
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