When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,
• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.
• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.
• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.
Land, labor, capital, entrepreneurship
Answer:
The correct answer is letter "B": controlling.
Explanation:
In strategic planning, controlling is the step in which the project is being carried out but monitoring is needed to track the progress of work. Controlling will allow the company to find out if it is ahead or behind the scheduled plan and if there are corrections to be made or simple adjustments.
Answer:
The company will amortize the cost over 6 years.
Explanation:
Intangible assets which have a useful life that is either indefinite or identifiable.
The assets having identifiable useful lives, are amortized on the basis or method of straight-line over the legal or the economic life, which ever is short.
The assets having indefinite useful lives are assessed every year for the impairment. And the impairment losses need to evaluated by deducting the market value of the asset from the carrying value.
So, in this case, the asset has legal life of 8 years and on contract is 6 years, the company will amortize the asset over the 6 years as the intangible asset have identifiable useful lives, therefore, need to amortized over legal or economic life, which ever is shorter.
Hence, legal is 8 years and economic life is 6 years, so the short is 6 years.