I would assess this info in the context of the work expected from them. Are they building websites for you? While the site appearance does reflect somewhat on their image, it may have little or nothing to do with their value otherwise.
I saw my friend henry walking to the store last Friday night. It was a rainy stormy night. Lighting stretching across the sky like a cat before it lies on its bed. All I heard was a "BOOM" and the next thing I saw was the store catch on fire. I ran at the speed of a cheetah into the building to see if anyone was inside. I found the store owner and dragged him out of the burning store like a drag of a baseball field. I was thanked and appreciated. The next morning I woke up and saw the headlines of the newspaper stating "Local hero saves Shop Owner."
It helps the reader to understand the text and also helps with remembering events that happen in the story.
Answer:
Me, but you probably shouldn't be doing this here and you're probably going to get reported, but anyways-
The use of vocabulary specific to the topic
