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QveST [7]
3 years ago
6

Why is it important for business people, who are increasingly exposed to research results, to study marketing research?

Business
1 answer:
LUCKY_DIMON [66]3 years ago
4 0

Answer:

D) All of the above

  • a. So they won't take research results at face value
  • b. So they will know how to ask the right questions about the research
  • c. So they can determine the validity of the results

Explanation:

Marketing research is defined as the process of collecting, analyzing and interpreting information that can be used to develop, implement and monitor a company's marketing plan.

Imagine if a manager received a study, he/she cannot take for granted that the study was well developed, carried out and the results were interpreted correctly. The manager must know how to evaluate if the parameters of a research are correct or if the results are valid or not.

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Shawn starts a business called valuecentral.com, the concept takes off, and the company has an ipo and goes public. the company
tensa zangetsu [6.8K]
In such a case Shawn's company cannot and should not give out a dividend.

Since the company has just raised money, is growing and profitable and it is becoming hard to keep up with demand, this is the best time for the company to reinvest its profits to:

1. Hire more people/Buy more product

2. Improve processes

3. Use the profits to invest in R&D

4. Use the profits to invest in marketing and promotion

5. Invest in providing better customer service

So no dividend should be given since it can hamper the growth of a young company. The money should be used to grow the company for now and in the future all shareholders can enjoy good dividends.




8 0
3 years ago
Costly Corporation is considering a new preferred stock issue. The preferred would have a par value of $1000 with an annual divi
shutvik [7]

Answer:

28.63%

Explanation:

The computation of the cost of preferred stock is shown below:

Cost of the preferred stock = Dividend ÷ Price of the stock

where,

Dividend is

= $1,000 × $15%

= $150

And, the price of the stock is

= Market value of the stock - flotation cost

= $576 - $52

= $524

So, the cost of preferred stock is

= $150 ÷ $524

= 28.63%

We ignored the marginal tax rate i.e 40%

3 0
3 years ago
The expected average rate of return for a proposed investment of $500,000 in a fixed asset, with a useful life of four years, st
Natalka [10]

Answer: 48%

Explanation:

Based on the information given, the average rate of return will be:

= (Average return) / (Average Investment) x 100

where, average return will be:

= ($240000 × 4)/4

= $240000

Then, annual averay rate of return will be:

= $240000/$500000 × 100

= 48%

6 0
3 years ago
The police need to have _____ to obtain a search warrant.
solniwko [45]

Answer:

a

Explanation:

they need a absolute certainty to search your house like what

7 0
3 years ago
Which expense category will most likely be changed to allow money for the purchase of a car?
Ivan
<h2>Reducing the "Entertainment " will hold good for the given scenario</h2>

Explanation:

There things which a man needs like food, water, shelter, etc.

Savings : This aspect is necessary for helping us in crucial point. It can serve as an another hand on demand.

Groceries : This is most important component of every men and women for living. So it cannot be reduced.

Utilities : This is equally important.

Entertainment : This shows luxurious aspect and not a mandatory one. So the amount spent in this category should be reduced.

7 0
3 years ago
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