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It identifies your target audience
In creating an audience profile, you will be able to see the social and economic characteristics of your audience, that will allow you to identify your target audience.
<em>The inconsistency is: the writing states that the cell phones are a monumental distraction at school but it encourages its usage at the same time.</em>
According to the text, young peoples' attention should be focused on learning and the phones disturb the process. Therefore, they should be strictly forbidden at school. But there is no point in forbidding them, if using them to communicate with parents is seen as something positive and purposeful. This does not make any sense, this is double standards, the school should either allow the phones at school and not complain about them at all, or it should prohibit their usage without any exceptions such as communicating with parents or taking pictures with friends.
