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Ostrovityanka [42]
3 years ago
15

A company has developed a new smart clock. If the clock is successful, the present value of the payoff (at the time the product

is brought to market) is $17 million. If the clock fails, the present value of the payoff is $5 million. If the clock goes directly to market, there is a 50 percent chance of success. Alternatively, the company can delay the launch by one year and spend $900,000 to test-market the clock. Test-marketing would allow the company to improve the clock and increase the probability of success to 75%. The appropriate discount rate is 10%. Should the company conduct test-marketing?
a. No, because NPV is lower by $748,643
b. No, because NPV is lower by $559,164
c. Yes, because NPV is higher by $827,273
d. Yes, because NPV is higher by $674,350
e. Yes, because NPV is higher by $754,281
Business
1 answer:
timama [110]3 years ago
5 0
The correct answer is letter C
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When the new processes are developed for manufacturing it results in interest rate fluctuations. However, operational costs would become uncertain which would further affect the total production costs. Thus the value of an investment would be impacted. Automobile demand from the customers will also get affected. thus, fall in interest rate will have a significant and positive affect on the sale of automobiles as well as revenue.

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d. will include a debit to Unearned Ticket Revenue and a credit to Ticket Revenue for $90,000.

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