Brand loyal decision is a type of nominal decision that is characterized by a fairly high degree of product involvement by a customer, but a low degree of purchase involvement.
<h3>What is Brand
loyal decision?</h3>
A brand loyal decision can be defined as a type of nominal decision which involves a customer having a fairly high degree of involvement in the products offered by a producer (business organization) but a low level of involvement in its purchase.
This ultimately implies that, a brand loyal decision is characterized by a fairly high degree of product involvement with subsequent low degree of purchase involvement.
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Answer:
The correct answer is letter "B": interest payments that vary by the yield to maturity each year.
Explanation:
Bonds are investments in the form of loans that companies provide. The firm pays investors a coupon yield, which is the annual or semiannual interest paid on the principal of the bond purchased. The payments continue until the bond reaches its maturity or the amount of the principal is completely paid off.
Answer:
B, Psycho galvanometer
Explanation:
A psycho galvanometer is one a device used to determine skin changes to elsctrical resistance in response to emotional stress. In advertising, the psycho galvanaometer is used to determine the acceptance or lack thereof of advertisements, products, etc. If there is a low resistance of the skin to electrical responses, then the advetisement is successful. If resistance is high, the advertisement is not successful and a new advertisement should be considered.
Answer:
Explanation:
A debit is an entry made in an account. It either increases an asset or expense account or decreases equity, liability, or revenue accounts.
A credit is an entry alsom made in an account. It either increases equity, liability, or revenue accounts or decreases an asset or expense account.
Answer:
Low conflict and high salience
Explanation:
Placing an issue on the list of public agenda does not occur overnight. The issue that is to be placed on public agenda needs to meet some certain criteria.
First among these criteria is that it must be an issue with a low amount of conflict. What this means is that if there are no oppositions to a certain issue and there is generally a reasonable amount of agreement between the parties involved, then we can confidently agree that the particular issue can be placed on public agenda.
Secondly, the issue to be placed on public agenda must have high salience. What do we mean by this? This means the particular issue must be prominent or important enough to be discussed. If the issue on ground is not prominent, than it cannot be presented on the list of agenda.