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Answer:</u></h2>
<em>Research </em>objectives<em> are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.</em>
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Explanation:</u></h2>
<em>Marketing research serves marketing management by providing information which is relevant to decision-making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.</em>
Answer:
The main difference between a generic market and a product-market is that: a generic-market involves a less similar set of needs than does a product-market. A basic difference between a "generic market" and a "product-market" is: how similar the competing sellers' products are.
Explanation: