The correct answer would be, Branded Entertainment.
The company wants to connect with consumers in a fresh way and is considering creating a show on the Food Network. This kind of promotion is called as the Branded Entertainment.
Explanation:
Branded Entertainment is a type of Advertisement. It is a new concept in Marketing.
In this type of Advertising Strategy, the advertising message of the company for their brand is integrated with other entertainment content. This is done with the use of Media like Television shows, Movies, Video games, etc.
So when Green grocers decided to connect with their consumers in a fresh way and considered to create a show on the Food Network, they were actually engaging in Branded Entertainment.
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Discussion:
Persuasion has the objective of making the audience of one person or more believe and support the presenter's ideas. For example, If I believe that a metal chair supports more weight than a wood one, I would try to persuade with the goal of making people support that claim. The easiest way is with facts. However, even if hard grounded facts, there are some variables that affect my speech effectiveness, in this case, profanity and political correctness.
When considering using those two forms of communication, I have to have in mind other factors: who is my audience? Age? Culture? Reception for profanity or political correctness? What is my setting? Where Am I doing the speech? For example, If I’m in a bar with friends, humor using profanity could be more assertive than the opposite. If I’m in an office, the political correctness could be much more adequate, etc. When choosing between these two forms of communication, I have to choose the most adequate word choice, formality level, slangs, cultural references, academic level in data, etc.
You need to provide the quotation
It is that "the more you process something that
you want to memorize, there are more chance that it will be kept in the
long-term memory storage".
The theory states three stages which are
implicated in the memory procedure and they are:
<span>1)
</span>Encoding
<span>2)
</span>Storage
3)
<span>Retrieval of information</span>
Answer: I would say that it can be a an example of counterculture since it shows different points of view according to different cultural standards.
Explanation:
Scholars such as Joanne Martin and Caren Siehl, deem counterculture and cultural development as "a balancing act, [that] some core values of a counterculture should present a direct challenge to the core values of a dominant culture". Therefore, a prevalent culture and a counterculture should coexist in an uneasy symbiosis, holding opposite positions on valuable issues that are essentially important to each of them. According to this theory, a counterculture can contribute a plethora of useful functions for the prevalent culture, such as "articulating the foundations between appropriate and inappropriate behavior and providing a safe haven for the development of innovative ideas".
