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One of the difficulties associated with value-based pricing is that the producer may end up running at loss because the price does cover the cost incurred during production.
The value-based pricing entails fixing of prices based on customer's perceived value of the product.
The companies who practiced the value-based pricing do so to make sure the product price and expectation of the customers match.
However, one of the difficulties associated with value-based pricing is that the producer may end up running at loss because the price does cover the cost incurred during production.
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Answer: Prepare the research report..
Explanation:
The Market Research Process enables a company to check if their strategies are wiring in the business Environment. It checks by collecting, analysing and interpreting data to come up with meaningful conclusions that can be acted on to improve the company's standing.
When the Managers were able to determine during the Research into Go-gurt that their marketing strategy was missing the key benefits of the product, it had to be during the preparation of the research report. In this stage the analyzed data can then be made conclusions on and this was where the Managers were able to see that indeed the marketing strategy employed was missing the key benefits of the product.
Answer:
True
Explanation:
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