Answer:
c. allowing customers to pay with credit cards or on credit, makes it easier for them to buy, and it also attracts new customers
Explanation:
What is credit?
Credit is the amount you can borrow for a certain time.
Sales on credit means that the sale is done without the use of cash with the conditions given for a certain time limit.
Now purchasing without cash is a facility every customer enjoys. The basic objective of sales on credit is to increase the purchasing power of customer thus attracting more customers to the specific products.
Choice c is the best option.
Choice a is incorrect because cash flows involve cash as well.
Choice b is also incorrect because matching principle is not a market strategy . It is an accounting method.
The company needs increase in sales, which involves a marketing strategy.
In the matching principle the revenues are matched with expenses therefore credit sales ( revenue) will be matched with the expenses incurred to be able to make sales.
Choice d is incorrect credit sales increase accounts receivable not accounts payable.
