The process that individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires is known as Consumer Behavior.
<h3><u>
Explanation</u>
:</h3>
The process that deals with the study of how the individuals and the organisations selects, purchases and uses and disposes the goods and services is the consumer behavior. These are done for the satisfaction of their wants and needs. The main thing that is associated with the consumer behavior is the motivation and psychology of the purchasing person.
It deals with the activities of the consumers in purchasing a particular product or services and the motivations that is responsible for that selection of the product. The consumer behaviors can be classified as habitual buying,complex buying variety-seeking buying and dissonance-reducing buying.
To attract customers to their store and not their more expensive competitors?
With the franchise of her Camp Bow Wow, <em>a. It allowed her to work at realizing her </em><em>vision</em><em> and building the </em><em>brand </em><em>rather than the day-to-day </em><em>operations </em><em>of the business.</em>
Heidi did not choose the franchise option because she had experience in founding other franchises, had her fill with corporate life, or needed to recover money wasted on the settlement of her late husband's plane crash lawsuit.
Thus, with her passion for the dog daycare business, she used the franchise option <em>to duplicate and replicate</em> the original business concept., thereby realizing her vision and building the Camp Bow Wow brand.
Learn more: brainly.com/question/18082361
Answer:
Modified rebuy
Explanation:
A modified rebuy is a buying situation where the buyer wants to modify the product or service specifications, selling terms or vendors. This happens when the product or service that was generally purchased before, or the vendor, didn't fulfill the needs of the company.
