Business ideas are something that you must test before they become your business opportunities and before you start transforming them into the real business.
For you, the business ideas are something that you believe will work as a profitable business. When you include the customers needs into the specific idea it will become a possible business opportunity ready for the future startup. Here, I want to talk about a technique from statistics to test business ideas using the null hypothesis.
For example, you have a business idea that can be presented as a statement that statisticians will call it a hypothesis. The hypothesis in the simplest words are ideas that need to be tested for approval.
If we want to use statistical language in this process, we can tell that your business idea is a null hypothesis, and now we want to test it with another hypothesis that are opposite to the null hypothesis. The opposite hypothesis for your null hypothesis will be that the business idea will not succeed, or it will fail.
It is important to think about all possibilities in the process of initial development or process of testing the initial business idea. One of them is that the idea will not succeed in the target market.
