Question

The consumer decision making process is comprised of these five steps: Need recognition, Environmental Scanning, Evaluation of alternatives, Purchase, Postpurchase behavior Need recognition, Environmental Scanning, Prepurchase Behavior, Purchase, Postpurchase behavior Need recognition, Information Search, Evaluation of alternatives, Purchase, Postpurchase behavior Need recognition, Environmental Scanning, Prepurchase Behavior, Purchase, Cognitive dissonance Need recognition, Information Search, Cognitive Dissonance, Purchase, Postpurchase behavior

Answer 1

Answer:

need recognition, information search, evaluation of alternatives, purchase, and post purchase behavior

Explanation:

In simple words, A consumer refers to an individual who acquire a resource in exchange of money or some other resource, to satisfy his or her needs.

The customer decision-making process involves consumers becoming aware of and identifying their interests, gathering input about how to better meet those needs, weighing alternative possible choices, making a buying judgment as well as evaluating their investment.