The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Answer:
business intellingence (BI) and business analytics (BA)
Explanation:
Business intelligence is aetgof that is focused on the present profitability of the business. It uses past data to better improve current processes aimed at meeting the firm's present needs.
Business analytics on the other hand is the use of past data to predict future action that will best enable a firm meet its business objectives.
Therefore business intelligence and business analytics involves integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then using modeling, statistical analysis tools, and data mining tools to make sense out of all these data so that managers can make better decisions and better plans.
Explanation:
Hi, you've asked an incomplete question. However, based on inference, after consult relevant academic material, the learning objective on this particular assignment is stated below;
<em>"To think about things like your education, career goals, romantic relationships, how you get around, and your physical health, write at least one paragraph explaining how such aspects of your life would have changed had you lived in the early 1900s."</em>
