To segment a market effectively, you should make sure the categories are fairly homogenous, at least in terms of the demands of potential customers and how they react to marketing.
Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing. Market segmentation helps businesses to target various customer groups who view the entire worth of particular goods and services in a variety of ways.
By identifying the items that are most likely to capture a portion of a target market and the most effective channels for marketing and distributing those products, market segmentation aids businesses in reducing risk.
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Answer:
Thee answer is: A) Time taken to fill a position should be tracked for each recruiting source and the fastest possible source should be utilized.
Explanation:
When adopting an expansionist strategy the company is trying to achieve a higher sales growth rate than before. Since it took several new big contracts it will probably have to hire several (or very many) new employees and they need to do it fast. Usually when this happens, the company will try to hire the best possible applicants from the fastest recruiting source.
Answer:sales must have amounted to:$704,000
Explanation:
Contribution ratio = Sales ratio - Variable cost ratio
= 100%- 75%
=25%
Sales to break even = Fixed expenses / Contribution margin ratio
Therefore,
Fixed expenses = Sales to break even x Contribution margin ratio
=$840,000 x 25%
=$210,000
Contribution margin can also be calculated as
Fixed expenses- Operating loss
=$210,000 -$34,000
=$176,000
Sales = Contribution margin/ Contribution ratio
= $176,000/25% =$704,000
Define the markets, people, and environments you are addressing
