A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
Sam change: -5.13%
Dave change -18.01%
Explanation:
If interest rate increase by 2%
then the YTM of the bond will be 9.3%
We need eto calcualte the present value of the coupon and maturity of the bond at this new rate:
<em><u>For the coupon payment we use the formula for ordinary annuity</u></em>
Coupon payment: 1,000 x 7.3% / 2 payment per year: 36.50
time 6 (3 years x 2 payment per year)
YTM seiannual: 0.0465 (9.3% annual /2 = 4.65% semiannual)
PV $187.3546
<u><em>For the maturity we calculate usign the lump sum formula:</em></u>
Maturity: $ 1,000.00
time: 6 payment
rate: 0.0465
PV 761.32
Now, we add both together:
PV coupon $187.3546 + PV maturity $761.3154 = $948.6700
now we calcualte the change in percentage:
948.67/1,000 - 1 = -0.051330026 = -5.13
For Dave we do the same:
C 36.50
time 40
rate 0.0465
PV $657.5166
Maturity 1,000.00
time 40.00
rate 0.0465
PV 162.34
PV c $657.5166
PV m $162.3419
Total $819.8585
Change:
819.86 / 1,000 - 1 = -0.180141521 = -18.01%
Answer:
a. Pay back period is 4 years and 18 days
b. Net present value is - $5,909. Since the NPV is negative, the project should be rejected.
Explanation:
Note: See the attached for the calculation tables of a and b.
a. Pay back period = 4 years and [($2,565/$51,244)*365 days] = 4 years and 18 days approximately.
Answer:
The correct option is A
Explanation:
OD ( Organizational Development) is the collection or group of the change methods which try to improve or enhance the effectiveness of the firm or organization and also the well being of the employee. OD methods value the human as well as the organization growth, participative and the collaborative processes and the spirit of inquiry.
Answer:
Kailua and Company
Schedule of Cash Collections
August September
Cash collections from June $25,200 $0
Cash collections from July $38,500 $19,250
Cash collections from August $17,220 $43,050
<u>Cash collections from September $0 $17,800 </u>
Total cash collections $80,920 $80,100
I suppose that 5% of the billings are uncollectible since 20% + 50% + 25% = 95%.
