Answer:
c. brand insistence
Explanation:
Since in the given situation it is mentioned that the 83% of the loyal customers could not find the bonbon products at local stores so they will ordered online instead of purchasing the substitute goods as in the brand insistence refer the stage of the brand loyalty where the purchase would accept no alternatives and they will search for the particular brand only
Answer: In-Market audiences
Explanation:
In-market audiences are internet users who through their browsing history and tendencies have spurred Google to term them as users with <em>high commercial intent</em>.
Because of the analysis done by Google, they know what the users are looking for and so one can target specific ads at them. Steve can therefore use Google Display Ads to target those customers who are looking to buy similar products to his through In-market audiences.
Answer:
C) Asking the consumer to write his or her own letter to exercise that opt out right
Explanation:
The whole purpose behind the Gramm-Leach-Bliley Act (GLBA)was to allow customers the right to easily opt out of information sharing by the banks. That means that the banks are required to provide an easy way for a customer to do so, and writing your own letter might be easy for some people, but very difficult for others.
It is much easier to do it by phone, or by simply mailing back a detachable form. If the client knows how to use internet and emails properly, then the bank must provide an easy option to opt out through an email or an option that can be found in the bank's website.
Answer:
- A. They are more liquid than others in their industry.
- C. They have sufficient quick assets to pay off short-term debt if needed.
Explanation:
The Acid-test and current ratios are used to measure the liquidity of a company with higher figures meaning more liquidity. XYZ Company has a both a higher acid-test and current ratio so they are more liquid than others in their industry.
The Acid-test and current ratio also enable one to find out if a company is able to pay off its current obligations/ liabilities using current assets. With the acid-test ratio being above one, XYZ is able to pay off short-term debt using quick assets.
