I'm almost positive it is b marketing intelligence... but don't quote me on it.
Answer:
b. The cable commercial
Explanation:
CPM or cost per mille is a measure used in advertising to determine how effectively a promotional message is getting to its audience. It is the cost of getting an advert in front of 1,000 people.
In this scenario when we calculate CPM for the radio station
$600 = 10,250 listeners
x= 1,000 listeners
Cross multiply
x= (600 * 1,000) ÷ 10,250 = $58.54
For the local cable commercial
$1000 = 18,500 viewers
y = 1,000 viewers
Cross multiply
y= (1,000 * 1,000) ÷ 18,500= $54.05
Answer:
10% is a high-profit margin
Explanation:
Since Justine is just starting her new business this might actually be a bad idea because 10% is a high-profit margin. In new business, you need to start off with very small profit margins in order to attract customers with low prices and grow a loyal customer base. Once the business begins to grow and sales start kicking up then you may begin increasing your profit margins.
Answer:
32.59 days
Explanation:
DSO = Average receivables / Sales Revenue X 365
= $56,736 / (2,473,701 - 1,838,207) x 365
= $56,736 / (635,494) x 365
= 32.59 days
Answer:
c. $59,000
Explanation:
The cash flow statements shows the effect of the company's activities on cash. These activities are classed into operating, investing and financing activities.
When an asset is sold, the amount received from the sale is an inflow of cash to the company. This inflow is recognized in the investing segment of the cas flow statement.
Hence, the amount that should be reported as a source of cash under cash flows from investing activities is $59,000.