Question

When companies purchase technology from Conversica to reduce the variability of the human component of their service offerings, they are dealing with which fundamental difference of services marketing?

Answer 1

Answer:

Companies purchase technology to reduce the variability of the human component of their service offerings.  When they do this, they are dealing with the fundamental difference of  heterogeneity of services marketing.

Explanation:

Service offerings are never the same.  However, the presence of technology reduces this variability (heterogeneity) caused by the human component.  The other fundamental differences between goods and service offerings are intangibility, inseparability, and perishability.