Convenience products like Coke are available almost everywhere in the United States. Thus, Coke uses intensive distribution, which is related to the strategy of making the product available at many different retailers.
This is a marketing strategy widely used by companies that supply non-durable consumer goods, which are those that are consumed quickly, such as food, beverages and medications.
Therefore, non-durable goods such as Coke need to be replenished quickly, justifying the company's intensive distribution strategy, which makes its products easily available to consumers, increasing its profitability and positioning.
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Answer:
A) tactics
Explanation:
While a marketing strategy is the overall plan, marketing tactics are the actions required to carry out the strategy. In other words, the marketing strategy sets the goals, while the marketing tactics are the activities necessary to execute the strategy and achieve those goals.
Answer:
When PED is greater than one, demand is elastic. This can be interpreted as consumers being very sensitive to changes in price: a 1% increase in price will lead to a drop in quantity demanded of more than 1%. When PED is less than one, demand is inelastic.
so it is true
Explanation:
Answer:
A) an increase in the price of other kinds of candy
Explanation:
If the price of substitute products (other types of candy) increases, then the suppliers of chewing gum can increase their price without the quantity demanded decreasing. If the decrease in the price of chewing gum is smaller than the increase in the price of substitute products, the quantity demanded will increase.
If there was a price increase of the main ingredients used to produce chewing gum, then the supply curve would shift to the left (option B is wrong).
If the workers signed an agreement that lowered their wages, then the supply curve would shift to the right (option C is wrong).
A decrease in the number of young people in the market would decrease the quantity demanded for chewing gum, which in turn would decrease the equilibrium price (option D is wrong).
A decrease in income would also decrease the quantity demanded, which would in turn decrease the equilibrium price (option E is wrong).
