Answer:
a) Appeal to the receiver's sense of responsibility and pride in the company's good name
Explanation:
Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.
Such messages are usually drafted by sales and marketing personnel.
While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.
In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.
He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.
Answer: Sell before assembly, the company will be better off by $1 per unit.
Explanation:
To solve the above question, we need to calculate the incremental profit or loss first. This will be:
= After assembling sales value - Unassembled unit sales value - Coat if further processing
= $87 - $62 - $26
= -$1
Since there is an incremental loss of $1, then the correct answer is "Sell before assembly, the company will be better off by $1 per unit".
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Answer:
The expected rate of return is 8.65%
Explanation:
The expected return on a stock can be calculated by multiplying the return in each scenario by the probability of that scenario. This will provide the expected value of the return based on all these scenarios. Thus, the rate of return is,
Rate of return = rA * pA + rB * pB + rC * pC
Where,
- r represents the return in each scenario
- p represents the probability of each scenario
The probability of normal state is = 1 - 0.45 - 0.05 = 0.5
Rate of return = 0.13 * 0.45 + 0.06 * 0.5 + (-0.04) * 0.05
Rate of return = 0.0865 or 8.65%