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konstantin123 [22]
3 years ago
12

Starbucks has been in business for over 40 years and for most of that period has been quite successful. They have a portfolio of

alliances and partnerships that supports and extends their premium coffee business. In the preceding case, which area of business is most impacted by these alliances
Business
1 answer:
Keith_Richards [23]3 years ago
6 0

Answer:

Marketing and distribution of a variety of products

Explanation:

Marketing refers to a business function whereby a marketer advertises and promotes goods and services with an objective to increase sales and at the same time ensure customer satisfaction.  Marketing mix refers to essential marketing components for effective marketing.

Marketing mix comprises of product, place, price and promotion.

Distribution refers to activities which are aimed at making products available in the right markets at the right time and utilizes various channels of distributions such as retailers, wholesalers, intermediaries, etc.

In the given case, Starbucks, the renowned coffee maker, has formed alliances or collaborations so as to extend and strengthen their business. These strategic alliances help Starbucks create an effective distribution network and wide-reach marketing which subsequently helps in efficient operations and profitability.

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Answer:

a).

  • Labor hours productivity=3.500
  • Multi-factor productivity=2.423

b). The reduction in labor hours per employee per week to achieve this goal=15.735 hours

c). The maximum value that the overhead costs per week can be to ensure the multi-factor productivity is at least 1.257=$21,059.666

Explanation:

a).

  • <em>Step 1: Determine the labor hours productivity</em>

Labor output per week=potential leads×fee

where;

potential leads=5% of potential leads, and potential leads=3,000

potential leads=5%×3,000

potential leads=(5/100)×3,000=150

one-time fee=$70

replacing;

Labor output per week=70×150=$10,500

Labor input per week=cost per hour per employee×number of employees×number of hours worked

where;

cost per hour per employee=$25

number of employees=3

number of hours worked=40

replacing;

Labor input per week=25×3×40=$3,000

Labor hours productivity=labor output per week/labor input per week

Labor hours productivity=10,500/3,000=3.500

  • <em>Step 2: Determine the multi-factor productivity</em>

Multi-factor productivity=Generated fees/(labor cost+material cost+overhead cost)

where;

generated fees=number of employees×potential leads×potential ratio×fee

number of employees=3, potential leads=3,000, potential ratio=5%=5/100=0.05, fee=$70

generated fees=3×3,000×0.05×70=$31,500

Labor cost=$3,000

Material cost=$1,000

Overhead cost=$9,000

Total cost=3,000+1,000+9,000=$13,000

replacing;

Multi-factor productivity=31,500/13,000=2.423

b). Increasing the multi-factor productivity (MP) by 10%

New MP=(110/100)×2.423=2.665

New MP=generated fees/labor cost+material cost+overhead cost

labor cost=cost per hour per employee×number of employees×number of hours worked

where;

cost per hour per employee=$25

number of employees=3

number of hours worked=h

labor cost=25×3×h=75 h

material cost=$1,000

overhead cost=$9,000

generated fees=$31,500

New MP=2.665

replacing;

2.665=31,500/{(75 h)+(1,000)+(9,000)}

2.665=31,500/75 h+10,000

2.665(75 h+10,000)=31,500

199.875 h+26,650=31,500

199.875 h=31,500-26,650

199.875 h=4,850

h=4,850/199.875

h=24.265

New labor hours=24.265 hours per week

Initial labor hours=40 hours per week

Reduction in labor hours=Initial labor hours-new labor hours

Reduction in labor hours=(40-24.265)=15.735

The reduction in labor hours per employee per week to achieve this goal=15.735 hours

c). Using a multi-factor of 1.257

MP=generated fees/labor cost+material cost+overhead cost

where;

MP=1.257

generated fees=$31,500

Labor cost=$3,000

Material cost=$1,000

Overhead cost=c

replacing;

1.257=31,500/(c+3,000+1,000)

1.257=31,500/c+4,000

1.257(c+4,000)=31,500

1.257 c+5,028=31,500

1.257 c=31,500-5,028

1.257 c=26,472

c=26,472/1.257=21,059.666

The maximum value that the overhead costs per week can be to ensure the multi-factor productivity is at least 1.257=$21,059.666

8 0
3 years ago
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