The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer: Relationship Marketing
Explanation:
Relationship marketing is a form of marketing where a business tries to create a lasting bond with their customers, done by constant communication with their customers to get feedback of their products/ services.
Phat International is making use of dialogue with their customers to create more loyal customers which is a form of relationship marketing.
Answer:
The correct answer is option B.
Explanation:
If an economy is working well below capacity this means there is huge amount of unused resources left. Resources or inputs at this point will be available at a relatively lower price. So the firms will be able to expand output at a cheaper rate.
When the demand for inputs increase the input price will not increase much. So, the firms will be able to increase output and the price level will not increase by a great extent.
Answer:
$4,050
Explanation:
Grey has $4,500 for shopping.
She spent 90% while on shopping.
The amount spent = 90/100 x $4500
=0.9 x $4,500
=$4,050
Answer:
A sole proprietorship is a person who owns the business and is personally responsible for its debts. It is not a legal entity.
A partnership partnership shares the responsibilities, resources, and losses
Explanation: