Answer: Marketing mix could described as methods taken by an organization to boast their brand or improve demand of product in the market.
Explanation:
Marketing mix could described as methods taken by an organization to boast their brand or improve demand of product in the market.
Aspects of marketing mix are Price, product, promotion and place.
Price; this refers to the value of a product. The organization in considering marketing mix would have to make her price affordable for the market in relation with the value of the product it's selling.
Product; this is the item being sold. The item must be valuable and worth the buy of the customers, this would improve consistent buying and referral by those who have already bought.
Promotion: this refers to actions taken to make known the product visibility in the market. This actions could be through branding, marketing with the aim of making the products demanded more than usual always.
Place: these is referred to as the target market. Every market is not a market, the place refers to those who are either already customers or would be customers. The organization must try to identify those who her products address and try selling to them.
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Answer:
After assessing the market growth potential and market competitiveness in Mexico for his company's baby products, Harold wanted to evaluate market access. To do this, Harold would consider ease of assessing or developing distribution channels and brand familiarity
<u>Explanation: </u>
Harold would, first of all, find out the ease in accessing the market. If he finds that it is easy to access the market or target the consumers than he will develop distribution channels. Distribution channels take lots of time and effort.
Than Harold will determine the brand familiarity which means he will make the consumers familiar with his company's baby products. Brand familiarity affects the consumer's information about the product.
If you need to indicate the missing ammount of each letter in the grahp then it will be like follows:
For the first case:
A = $9,600 + $5,000 + $8,000 = $22,600$22,600 + $1,000 – B = $17,000
B = $22,600 + $1,000 – $17,000 = $6,600$17,000 + C = $20,000
C = $20,000 – $17,000 = $3,000
D = $20,000 – $3,400 = $16,600
<span>E = ($24,500 – $2,500) – $16,600 = $5,400
</span><span>F = $5,400 – $2,500 = $2,900
</span>And now for the second case:
G + $8,000 + $4,000 = $16,000
G = $16,000 – $8,000 – $4,000 = $4,000$16,000 + H – $3,000 = $22,000
H = $22,000 + $3,000 – $16,000 = $9,000(I – $1,400) – K = $7,000(I – $1,400) – $22,800 = $7,000
<span>I = $1,400 + $22,800 + $7,000 = $31,200
</span>J = $22,000 + $3,300 = $25,300
K = $25,300 – $2,500 = $22,800$7,000 – L = $5,000
<span>L = $2,000</span>
Answer:
1. $2,000,000
2. <u>Accounting Entry</u>
<em>Assets $17,000,000 (debit)</em>
<em>Goodwill $2,000,000 (debit)</em>
<em>Liabilities $13,000,000 (credit)</em>
<em>Investment in Kate $6,000,000 (credit)</em>
Explanation:
The Acquisition of Kate must be done at the fair value of Assets and Liabilities at the acquisition date instead of book values.
Goodwill is the excess of the Purchases Price over the Net Identifiable assets acquired.
<u>Calculation of Goodwill :</u>
Purchase Price $6,000,000
Less Net Identifiable Assets
Assets at Fair Value $17,000,000
Less Liabilities at Fair Value ($13,000,000) ($4,000,000)
Goodwill $2,000,000
<u>Accounting Entry</u>
Assets $17,000,000 (debit)
Goodwill $2,000,000 (debit)
Liabilities $13,000,000 (credit)
Investment in Kate $6,000,000 (credit)
