Question

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.
A) product line stretching
B) social marketing
C) product line filling
D) internal marketing
E) cannibalization

Answer 1

Answer: Option (A)

Explanation:

Product Line stretching is referred to as an expanding technique undertaken by the organization under which the new commodities and services are released in the similar product line but further the ongoing product dimension with some of the different or additional features. The product line stretching at times can also tend to be down market or up market.