Integrated marketing communications is being used by Lush Lawns to promote its business, as they are using the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards.
<h3 /><h3>What is
Integrated marketing communications?</h3>
IMC is the process of combining marketing communication aspects such as public relations, social media, and audience analytics to create an integrated marketing communication strategy.
Business development concepts, and advertising into a brand identity that is consistent across many media channels.
Thus they are using Integrated marketing communications.
For more details about Integrated marketing communications, click here
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<u>Explanation:</u>
1. As in the case of Certain-Tees, Inc., their approach follows The Fairness or Justice ethical framework. This ethical framework involves the basic belief that everyone or everything should be treated or done fairly.
2. As in the case of Sahara, Inc., and Perfect Paper executives, their approach follows the Utilitarian ethical framework. Which is the belief in doing what brings the greatest or most good to the majority.
3. As in the case of Positron Auto Parts, their approach follows The Common Good ethical framework, which relies heavily on cultural aspects to define ethical practices.
One-Product<span> Companies. i belive
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