Integrated marketing communications is being used by Lush Lawns to promote its business, as they are using the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards.
<h3 /><h3>What is
Integrated marketing communications?</h3>
IMC is the process of combining marketing communication aspects such as public relations, social media, and audience analytics to create an integrated marketing communication strategy.
Business development concepts, and advertising into a brand identity that is consistent across many media channels.
Thus they are using Integrated marketing communications.
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Some producers are forced to sell their products at the prevailing market price because of (C) a high degree of similarity to competitor's products.
<h3>
What is the prevailing market price?</h3>
- Prevailing Market Price refers to the market's published wholesale price and, in the absence of a declared wholesale price, the prevailing market price of any commodities.
- The term "prevailing market conditions" refers to the average amount of rent paid by operators of similar sized and placed lodges throughout the country, as determined in good faith by the national protected area authority.
- Because of their great degree of similarity to competitors' products, some producers are forced to offer their items at the prevailing market price.
- The average wage paid to similarly employed workers in a certain occupation in the area of anticipated employment is described as the prevailing wage rate.
Therefore, some producers are forced to sell their products at the prevailing market price because of (C) a high degree of similarity to competitors' products.
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The complete question is given below:
Why are some producers forced to sell their products at the prevailing market price?
A. price takers find market analysis is too costly
B. they are very small players in the overall market
C. high degree of similarity to competitor's products
D. they can increase output without affecting the quality
