Answer:
planning; marketing plan
Explanation:
The planning phase is the second phase of any activity. It is basically made after analysis of all the problems and opportunities.
Planning phase basically aims at organizing the techniques for achieving the aims. This aims for planning phase to achieve the sales and set targets for gaining maximum performance in marketing. This sets all the strategies and policies for marketing.
The transparency of a competitive advantage refers to the extent to which COMPETITORS CAN IDENTIFY THE REASONS FOR THE COMPETITIVE ADVANTAGE OF ANOTHER COMPANY.
The transparency refers to the speed at which other companies can identify and understand the relationship of resources and capabilities that is supporting a successful company strategy.
Solution :
It is given that Fizzo and Pop Hop sells orange soda. Fizzo advertises about his drinks while Pop Hop does not advertises.
According to the matrix provided we can conclude that :
-- If Fizzo wishes to advertise about his soda drinks, he will earn a profit of 8 million dollar and if Pop Hop do advertises and a 15 million dollar if Pop Hop does not advertises.
-- If Fizzo does not advertise, it will earn profit of about 2 million dollar if Pop Hop advertises and 9 million dollar if Pop Hop does not advertises.
-- When Pop Hop wished to advertise , Fizzo will make a higher profit if he chooses to advertise.
-- When Pop Hop do not advertise, Fizzo will make a higher profit when it chooses to advertise.
And if both the firms acts independently and they start off not advertising, then --- both firms will advertise as both of them will earn highest profits each.
If both the firms collude and both firms start off not advertising, the strategies they will end up is that both the firms will not advertise as the joint profit will be maximized.
Answer:
Values Statement.
Explanation:
Value Statement: It shows that what an organization believes in, what are their values, where does the company stands in terms of morality. Moreover, value statement reflects the priority of the company and tells if it is inclined towards profit or collective goods more.
<em>As</em> the whole foods communicated that they don't want any harm towards the planet and claim themselves as responsible ones to care for this planet, it suggests that this is their value statement.
