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rosijanka [135]
3 years ago
13

Based upon the Boston Consulting Group's Growth-Share Matrix ... a company's products that are experiencing a low market growth

rate, and yet have a high market share (examples: Nabisco Oreo cookies and Procter & Gamble's Bounty paper towels)... are considered to be:__________
Business
1 answer:
vekshin13 years ago
7 0

Answer:

Cash Cow (high market share and low market growth).

Explanation:

BCG matric highlights products/SBUs(strategic business units) on the basis of their market share and market growth.

Four categories are classified on this basis:

1. cash cows (high market share and low market growth)

2. question marks (low market share and high market growth).

3. dogs (low market share and low market growth)

4. star (high market share and high market growth)

The examples mentioned indicates that nabisco Oreo cookies are cash cows similarly coke is a cash cow product.

cash cow products generates enough cash flows to milk other products in the portfolio.

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The answer is A. resources are shared by more than one product or service.

Explanation:

Indirect cost are costs that are not directly related or traced to any product or activity. They are shared or used by more than one activities. Examples include, Adminstrative expenses, advertising expenses, telephone expenses, rent, office expenses etc.

Like direct cost, indirect cost can be fixed or variable.

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Option C and D are also wrong

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D

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