A. captive-product pricing
Gillette charges a fairly low price for their razors (relative to costs) and a high price for razor blades. they are using a strategy of __________ pricing.
Answer:
The correct answer is "evoked set"
Explanation:
An evoked set is a term that refers to the capacity of a customer to choose a specific brand because the customer reminds a product of a previous marketing campaign that takes effect on him.
The essence of marketing campaigns is to establish their business brand firmly on the market.
Example: When a person purchases a specif brand because it appeared on the tv, radio, newspaper... Sometimes the customer doesn't know why he chose this brand, just know that he likes it. (Probably for a marketing campaign)
Answer:
True. Yes, the theory can be falsified.
Explanation:
Theory X would more specifically refer to the theory of supply and demand, which states that individuals will buy more of a particular good if their income rises. From this theory, comes the concept of "normal good", which are precisely the goods that people buy more as their income rises.
This theory could be falsified by empirical observation: a study could be made, including a good number of subjects, to see whether their purchasing habits are directly related to their income.
Answer:
variable costs
manufacturing supplies =$14000
production supervisor wages=$135,000
power and light=$48000
production control wages=$32000
materials management wages=$39000
total=$268000
fixed costs
factory insurance =$30000
factory depreciation =$22000
<u>Total= $52000</u>
Answer:
D. The dollar appreciates against the Hungarian forint.
Explanation:
If after investing, it happens during the next two months that the dollar invested by the American company appreciates against the Hungarian forint.
It would imply that the company will earn less than 8 percent on its investment.
