Well I think not b/c some of the debating people can be unfair if you think about it!!
I would assume it to be, "U.S. Court of Appeals for the Armed Forces"..
So, I probably shouldn't put this in the 'Answer' section, but first off, Roman, second off, whats the question precisely?
Answer:
In the 1950s, advertising executive, Rosser Reeves, invented the Unique Selling Point (USP). With this tactic, advertisers would create a phrase that summed up their product and then repeat it across all media. Thus, solidifying their product in the minds of consumers.
Explanation:
I couldn’t answer your other question on who did the advertising.
