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Mademuasel [1]
2 years ago
9

A company must be concerned about the creation of communication harmony. Nike uses the slogan "Just Do It." Consumers see this b

rand positioning in many of the advertisements, sales promotions, & public relations. This message is consistently used in all of its promotional efforts. From this information, you can infer that Nike was trying to take advantage of _____.
Business
1 answer:
REY [17]2 years ago
8 0

Answer:

Integrated marketing communications.

Explanation:

Integrated marketing communication is a technique used by companies to create a linked form of communications and messages. Talking in simple terms, integrated marketing communications help firms to integrate their all promotional tools and ensure that all tools work in harmony with each other.

Nike is an example of a company using the technique of integrated marketing communications.

By using the slogan 'Just do it' in all of their promotional tools, the company is ensuring harmony in all of its tools.

Therefore, integrated marketing communications is the correct answer.

You might be interested in
Metro Inc. has two production departments (Lamination and Molding) and three service departments (Human Resources, Technology Su
eimsori [14]

Answer:

Lamination= $50,000

Explanation:

Giving the following information:

Metro Inc. has two production departments:

Lamination and Molding

Three service departments:

Human Resources, Technology Support, and Purchasing.

The $200,000 costs of Human Resources are allocated based on the number of employees in each production department.

The Lamination department has 40 employees.

The Molding department has 120 employees.

Proportion of employees:

Lamination= 40/160= 25%

Molding= 120/160= 75%

Allocation:

Lamination= 200,000*0.25= $50,000

Molding= 200,000*0-75= $150,000

7 0
3 years ago
Cheryl wants to have $2,000 in
Marina CMI [18]

Answer:

$1, 727.68

Explanation:

Cheryl wants to have $2000 three years from now in an account that pays 5%

The $2000 is equivalent to the Future value when applying the compound interest formula. The present value is the amount she needs to invest now.

Fv= PV (1+5/100)^3

$2000 = PV(1+0.05)^3

$2000 =Pv 1.157625

Pv = $2000/1.157625

Pv= 1,727.68

Cheryl has to invest $1, 727.68

4 0
2 years ago
A marketing representative wants to estimate the proportion of people in a state who like the new design on the packaging of a c
Lelu [443]

Answer:

The conditions for creating a confidence interval for the population proportion have been met.

Explanation:

There are the following conditions to build a confidence interval for a population proportion:

Sample of size n from a large population

Individuals chosen independent of one another

At least 15 failures and 15 sucesses in the sample.

In this problem, we have that:

Sample of 100 people

They are chosen at random at the market, so it means that the probability that an individual likes the new design is independent of any other individuals.

82 successes and 18 failures.

So yes, the conditions for creating a confidence interval for the population proportion have been met.

4 0
2 years ago
Read 2 more answers
Lexis Company purchased equipment on January 1, 2012 for $35,500. The estimated useful life of the equipment was 7 years and the
Naddik [55]

Answer:

The depreciation expense for 2015 is $2,000

Explanation:

The computation of the depreciation expense is shown below:

= (Original cost - residual value) ÷ useful life

= ($35,500 - $4,000) ÷ 7 years

= 4,500

The depreciation for three years would be

= 4,500 × 3 years

= $13,500

The remaining amount would be

= $35,500 - $13,500

= $22,000

So, the depreciation expense for 2015 would be

= ($22,000 - $4,000) ÷ 9 years

= 2,000

7 0
3 years ago
intext:"A corporation issued 6,000 shares of its $2 par value common stock in exchange for land that has a market value of $84,0
guajiro [1.7K]

Answer:

Date     Account Titles and Explanation              Debit       Credit

              Land                                                         $84,000

                 Common stock                                                     $12,000

                  Paid in capital in excess of par value                 $72,000

Workings:

Amount of Common stock = Number of shares * Paid in capital per share

= 6,000 shares * $2

= $12,000

Amount of excess of paid in capital = Market value of land - Amount of common stock

= $84,000 - $12,000

= $72,000

8 0
3 years ago
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