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Mademuasel [1]
2 years ago
9

A company must be concerned about the creation of communication harmony. Nike uses the slogan "Just Do It." Consumers see this b

rand positioning in many of the advertisements, sales promotions, & public relations. This message is consistently used in all of its promotional efforts. From this information, you can infer that Nike was trying to take advantage of _____.
Business
1 answer:
REY [17]2 years ago
8 0

Answer:

Integrated marketing communications.

Explanation:

Integrated marketing communication is a technique used by companies to create a linked form of communications and messages. Talking in simple terms, integrated marketing communications help firms to integrate their all promotional tools and ensure that all tools work in harmony with each other.

Nike is an example of a company using the technique of integrated marketing communications.

By using the slogan 'Just do it' in all of their promotional tools, the company is ensuring harmony in all of its tools.

Therefore, integrated marketing communications is the correct answer.

You might be interested in
What is necessary for someone to even get the oppurtunity to accumulate 10,000 hours of practice at something?
GenaCL600 [577]

Answer:

<em>10 hours per week in 20 years, 20 hours per week in 10 years or 40 hours per week in 5 years.</em>

Explanation:

According to the author Malcolm Gladwel, with his book “Outliers. The success story ”, says that to achieve excellence, you must have an accumulation of 10,000 hours of practice, this means 10 hours per week in 20 years, 20 hours per week in 10 years or 40 hours per week in 5 years.

The author analyzes the importance of culture, family, friends, ancestors and other determining factors in the success of his projects.

Gladwell cites Mozart's example, recognized as a great genius. A composer began at age 7 and it is true that we know that some good pieces were written at the time of his adolescence. But the great symphonies were written after the age of 21, when he had already accumulated more than 10,000 hours of practice, in compositions and interpretations.

From this idea of ​​10,000 hours of practice, a level of knowledge acquired is possible based on a scale of magnitude of 10 hours, in an approximate way:

With 1 hour: We can know the basics.

With 10 hours: We have a broader notion of the basics.

With 100 hours: A medium level is acquired.

With 1,000 hours: It advances to be a specialist.

With 10,000 hours: One can master complications in that skill.

4 0
3 years ago
Which of the following is a tip for writing more effectively for business purposes?
Llana [10]

A. start by stating your purpose and what you expect of the reader for writing more effectively for business purposes

A business purpose explains the motivation for the founding of a company. It outlines both the goals of the company and what makes it special. A company purpose is substantially shorter than both a mission statement and a value statement.

A corporation may really advance if its objective is well-defined and expressed. Purpose encourages innovation, improves brand trust and loyalty, helps determine long-term business strategy, and ultimately helps a firm endure the test of time. It also creates a larger competitive edge and differentiation in the marketplace.

Learn more about  business purposes here:

brainly.com/question/14326129

#SPJ4

7 0
1 year ago
The College of Business is deciding between two photocopier options. The first is to lease a high-end machine for $8,400/year. T
Sedaia [141]

Answer:

Instructions are listed below.

Explanation:

Giving the following information:

The first is to lease a high-end machine for $8,400/year.The only additional costs are the cost of paper, which is $0.01/sheet.

The other option is to purchase a machine. The cost is $5,000 and the per sheet cost increases (toner, maintenance) to $0.02.

First, we need to determine the total cost formula for each option:

Option 1:

Total cost= 8,400 + 0.01x

Option 2:

Total cost= 5,000 + 0.02x

A) Volume= 270,000

Option 1:

Total cost= 8,400 + 0.01*270,000= $11,100

Option 2:

Total cost= 5,000 + 0.02*270,000= $10,400

Option 2 is the cheapest.

B) Volume= 240,000

Option 1:

Total cost= 8,400 + 0.01*240,000= $10,800

Option 2:

Total cost= 5,000 + 0.02*240,000= $9,800

Option 2 is the cheapest.

C) To determine the indifference point, we need to isolate X:

8,400 + 0.01x= 5,000 + 0.02x

3,400= 0.01x

340,000=x

The indifference point is 340,000 paper sheets.

5 0
3 years ago
In the _____ way of knowing things, people hold firmly to some belief because some respected official, agency, or source has sai
NeTakaya

Answer:

Letter B is correct.<u> Method of authotity.</u>

Explanation:

The method of acquiring knowledge by authority is one of the most widespread ways of obtaining knowledge in society. It is characterized as the implementation and learning of a new idea or belief because some authority figure affirmed a certain concept as true, which ensures greater reliability. and acceptance. As examples of authorities, we can mention: doctors, teachers, bosses, government, parents and others.

But in an ideal scenario it is important to analyze what methods and sources the authority figures have determined for a conclusion about something, one should seek to exercise critical sense to rationalize the beliefs and decisions that are imposed as truth. .

3 0
2 years ago
Zurasky Corporation is considering two alternatives: A and B. Costs associated with the alternatives are listed below: Alternati
vichka [17]

Answer:

Differential cost of Alternative B over Alternative A=$61,600

Explanation:

Differential Cost:

It is the difference in costs if there are more than one alternatives and one alternative is chosen while rejecting the other alternatives.

In order to calculate the differential cost of Alternative B over Alternative A, including all of the relevant costs we first calculate the total cost of both alternatives and then tae the difference.

Total Of Alternative A=Material Cost+Processing Cost+Equipment Rental+occupancy costs.

Total Of Alternative A=$28000+$34000+$11000+$19500=$92,500

Total Of Alternative B=Material Cost+Processing Cost+Equipment Rental+occupancy costs.

Total Of Alternative B=$64000+$34000+$28500+$27600=$154,100

Differential cost of Alternative B over Alternative A=Total Of Alternative B-Total Of Alternative A

Differential cost of Alternative B over Alternative A=$154,100-$92,500

Differential cost of Alternative B over Alternative A=$61,600

5 0
3 years ago
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