Question

What is usually most important to consumers when making a purchase?

Answer 1

I would say price because consumers are usually looking for items that are cheaper and something that they are willing to pay.

Answer 2

Need recognition like awareness the first and most important stage of the buying process, because every sale begins when a customer becomes aware that they have a need for a product or service. ... Evaluation of alternatives like consideration this is the stage when a customer is comparing options to make the best choice.