Audience refers to whoever is reading, listening or watching a story, text or drama.
Answer:
a. reward system
b. Surface value
c. Perquisites
d. Compensation packages
Explanation:
Reward system encompasses the whole compensation packages for workers.
Base pay is the main determinant for other compensations.
Symbolic value refers to the representational value of a reward as opposed to the worth.
Compensation packages for various entities vary depending on the organization.
Indirect compensation is not directly linked to a job.
Perquisites refer to the benefits from employment.
Flexible reward system is not a fixed system, but one that flexes with other factors.
Participative pay system encourages workers' contribution in determining pay.
Surface value is the worth of a compensation to the recipient.
Incentive system refers to the employment structure that motivates employees to act in the best interest of the organization.
Answer:
The correct answer is behavioral segmentation.
Explanation:
Behavioral market segmentation, together with demographic segmentation, geographic segmentation and psychographic segmentation is one of the main techniques of market division. These four market segmentation techniques represent the fundamental tools to support a good marketing and communication plan in the distribution of products and services.
Do not forget that many times, even if we are able to produce or offer a very good product for the audience, if we do not know what is the appropriate message to sell it, we can hardly reach our target audience.