• Font size: The font size used matters a lot in order to enhance readability. The ideal font size should be 16 pixel for the main body text. This is vital in order to help enhance readability. It should be noted that a don't size that is lower or higher than that can lead to challenges with readability.
• Graphics and animation: Using of exciting graphics and animations on a website can help in giving the web page a good look, help in grabbing the attention of the user, and also increase engagement.
• Use of colours: The color chosen also helps to give a web page a good look. It should be noted that when choosing colors, it is ideal to choose two or at most three colors to use for a web page. Mixing different colors or using very bright colors is typically a turn off.
