Question

The placement of Starbucks cafés within Barnes & Noble bookstores has proven to be a successful strategic alliance because both companies benefit from this arrangement. As a global marketing strategy, an important characteristic of a strategic alliance is
A. the complete immersion of employees assigned to the alliance, eventually forming a separate company.
B. separation of company policies, procedures, and production, but unified financial accountability.
C. it must be a long-term venture of 10 or more years.
D. participant companies do not share costs or profits.

Answer 1

Answer:

D. participant companies do not share costs or profits.

Explanation:

A strategic alliance is the business relation that would be between two or more companies in order to accomplish their individual goals and objectives. In this, the companies would be work independently so that no one could interfere. The motive to create this is to gain a competitive advantage

So according to the given situation, the option d is correct

And, the rest of the options would be incorrect