Answer: Jeb was defining segments using behavioural considerations.
Explanation:
Definition: Behavioral Segmentation
Behavioural segmentation is a segments that divides the customers based on the pattern of their behaviour which refers to their lifestyle ,how they spend time, money spending,usage frequency,brand loyalty and other factors which are considered bin order to form a single groups of customers with similar purchasing behaviour.
Importance of behavioral segmentation
It is easy to target customers when they have been grouped into singular larger group. It makes it effective and efficient to market the product to the customers.
An MNC that expands internationally faces risks related to the different countries and regions in which it plans to operate, including institutional failures, crime, political instability and violence, as
It is different to the system in the Middle Ages, usually called feudalism, where control of land and the workers who were bonded to that land was the key to making wealth. So the transatlantic slave trade and plantation wealth were the major causes of the growth of capitalism in Europe
