Question

The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information.B) Companies can improve purchasing, recruiting, and internal and external communications.C) Companies can improve cost efficiency.D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors.E) Companies can use the Internet as a powerful sales channel.

Answer 1

Answer:

The correct answer is letter "D": Companies can collect fuller and richer information about markets, customers, prospects, and competitors.

Explanation:

In the pursuit of obtaining more revenue, firms implement diverse approaches to study consumer behavior. Preferences, frequency, and size of purchases are core factors that companies take into consideration at the moment of planning their operations. To achieve their goal they collect data from internal sources and sometimes consider information that competitors might disclose on current and potential customers.