Answer:
(c). responsive and identifiable.
Explanation:
Zipcar targets campuses by locating its cars on many campuses, because they have higher concentration of Millennials and as such, this increases their customer service efficiency.
<u>This suggests that the millennial segment can be</u><u> readily identified and responds well</u><u> to Zipcar's marketing strategy.</u>
Answer:
A. There has been a move away from centrally planned and mixed economies and toward a more free market economic model.
Explanation:
In that period of time, the Soviet union was regarded as the biggest nation who adopted a centrally planned economic model. The country was so poor and a lot of dissatisfaction arise among the people due the centrally planned economic system. Eventually, members of soviet union started to seek their own independence, Leading to the fall of the soviet union in 1991.
The rest of the countries witnessed this Downfall and started to move away from centrally planned and mixed economies toward a free market model. They fear that if they adopted them, their country will fall into poverty just like the Soviet Union.
Answer:
The correct answer is (A)
Explanation:
People are more successful in housing business who invests for a longer period. Housing prices do not fluctuate rapidly which is why a long term investor who holds the house for a longer period will likely to earn greater profit compared to those who will hold the house for a short-term period. The short-term investor will earn profit but a small percentage whereas long-term investors will earn a greater profit which depends on how long they can hold on to the house.
<u>Answer:</u>
1. As mentioned in Chapter Case 1, Twitter struggles to Increase its user base, which hinders its quest for a competitive advantage.
Answer : Increase its user base
2. Black Swan events are incidents that describe highly improbable but highly impactful events.
<u>Explanation:</u>
1. There are various other social media platforms so Twitter faces difficulty in increasing its user base. When there are less users in the market for social networking then the current users will also stop using the platform so the company may loose its competitive advantage in the social networking market.
2. Black Swan events are uncertain events which happen rarely and also expected to have severe outcomes of the events. Many black swan events reduced the public's trust in business as an institution. It has also turned their ideas against capitalism as an economic system.
Answer:
c. To focus on establishing a brand name
Explanation:
Specialty products are products that people want to buy because they are unique and are from a certain brand they prefer. According to this, the answer is that in this case, the objective of the manufacturers of Caroline Perfumes would be to focus on establishing a brand name because that would create customers' loyalty and they would be willing to make an effort to buy the product.
