Question

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?
1. Change consumers' beliefs about attributes of his restaurant.
2. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.
3. Convince consumers that an attribute for which this restaurant is strong is more important than other attributes consumers consider for this product category.
4. Inform consumers that delivery is now available.
5. Offer coupons to get consumers to visit the restaurant.
6. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant

Answer 1

Answer:

2. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.

Explanation:

Emotional intelligence can be defined as the cognitive ability of an individual or person to be able to recognize his or her emotions, have an understanding of the message being conveyed and knowing how these emotions affect the people around him or her.

An appropriate approach to achieve the set objective is to use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.

Basically, this would enhance consumers' attitudes toward the local restaurant as it would change the affective component of their attitude.